If you are reading this, you’re probably already considering starting an adult website business. But you might still be wondering actually how to actually do that. There is indeed a lot to consider and the information available online is not exactly easy to digest.
In this post, I’ll try to cover the basic steps in order for you to get your own adult website business up and running. Bear in mind that this is a big topic and there is a lot more information you will need along the way, but hopefully, this should help you to get started.
Step 1: Decide on an idea
As with any business, you can’t really start anything without deciding what you intend to build first. Adult websites come in many shapes and sizes, so you need to figure out first and foremost which kind of website you plan to build.
This decision will help you define what kind of tools you need, how much time you should expect to spend on this project, what kind of host you will need, what kind of content, and many more factors.
Check out this post for some ideas to get you started. But don’t limit yourself to those, there are many, many more possibilities out there.
Step 2: Get a domain name
This should be obvious, right? It’s an online business, after all. So you will need to buy a domain. Buying a domain is really easy, and if you’re starting from scratch, you may even get one for free when you get your hosting (more on that later).
The challenge here is not getting the domain, but which domain name you should get. The possibilities are endless, and unless you plan on buying an existing domain, they are in general very cheap. There are a few things you should keep in mind when choosing a domain name:
- Make it related to your chosen niche. If your website deals with blowjobs, then try to get a domain with the word ‘blowjob’ or some variation of it. You can of course be creative and use synonyms, slangs, swapping characters, or even made up words. As long as it relates to your niche, it should be ok.
- Make it short. You can combine two, maybe three short words. But try no to use much more than that. It will make it difficult for people to remember it and visit your website directly.
- Choose a ‘normal’ TLD. You know, the last bit after the name, the
.meand so on. Even though this should technicaly not make a difference in ranking, using
.comis preferrable, simply because people can memorize it easier.
- If a good domain name is available, but it right away! This part is really important. Don’t hesitate on buying a domain when you find a good one. If you do, it’s possible that someone else will get it first. Ask me how I know 🙁
Step 3: Get a hosting provider
This is where things start to diverge from ‘mainstream’ websites. Unfortunately for us, not all hosts accept adult content. So, your options are much more limited. Check with your host if they are ok with hosting adult websites before you start anything. Some hosts will have that information easily available on their help or faq pages. Others might not explicitly say anything, but will probably answer if you get in touch with them.
If you do not take that into consideration and just start uploading adult content to any host, be ready for having your entire website deleted without any warning. Again, ask me how I know…
Here are some hosts that do accept adult content:
- TMD hosting
Step 3: Build your website
Ok, this part is not exactly simple. Most of the work will actually happen at this stage. All the details on how to actually build your website will be dealt with in a separate post. There, however, are a few considerations we can already make.
Unless you are a very experienced developer with a specific website idea in mind, try not to build it from scratch. There are many platforms out there that can help you speeding up this process considerably. It’s probably worth it even spend some money on paid solutions instead of trying to do everything yourself. This is especially true if you are a beginner and have not built any adult websites before.
It is totally possible to build a successful adult website using WordPress with very little technical knowledge and a small budget. You will need some special plugins and a few tweaks here and there, but it can be a great starting point. Check out wp-script for some easy-to-use tools to help you get started.
Step 4: Get some content
Ok, you got your domain, hosting, the site is up and running and you installed all your plugins. Now what? Well, better get some content on that website. Otherwise, no one will have a reason to visit it.
Unless you are producing your own content, you will probably get it from some other website. Your content could consist of videos, pictures, live streams, and so on. Unless you’re working on a very specific niche, finding good content is usually pretty straightforward. Now you need to find all the relevant content and put it on your website. There are a few things to consider here, however:
- Do not just copy content from other sites! You need to make it your own somehow. You can do that by changing titles, tags, adding extra descriptions and so on. You really need to to that if you want to rank on google. And you DO want to rank on google.
- Avoid hotlinking or embedding content directly from other websites. While this is very tempting and can even be an easier way to get things started, you will end up regretting it later when the original content is moved or deleted. The more control you have of your website’s content, the better.
- Focus on quality, not quantity. It’s very tempting to just pour all that sexy content in your website, especially if you can automate it somehow. But try to resist that urge in the beginning. Know that you just can not compete with the big names (at least not yet). So let them have all the content, and focus on whatever it is that makes your site special.
Step 5: SEO, SEO, and SEO
If everything goes well, search engines will most likely be your number 1 source of visitors. But in order to make this happen, you need to make sure your website is well optimized and your content can be indexed and properly ranked.
Unfortunately, there is no silver bullet when it comes to SEO. If you don’t know how to do it, you will just have to learn it along the way. There is a lot of information on the web, so it’s perfectly possible to learn the basics of how to do proper SEO for your adult website.
Beware of spending money on SEO services, tools, backlinks, or any of that in the beginning. There are many scams out there, and as a new and inexperienced website owner, you are a perfect target for that. Here are some tips that may help in the beginning.
- Write unique titles, descriptions, meta tags for ALL your pages. Make sure your content is different than the same or similar content on other websites. When Google finds two pages with the same title and content, it will aways rank the newer page lower than the original one.
- Don’t forget about image files. Your adult website will probably have many images, so make sure they all have a relevant file names and alt tags. Remember that images are also indexed by Google and they can be a valuable source of visitors to your website.
- Install a SEO plugin and use it. On WordPress, there are plenty of plugins to help you with SEO. Make sure to use one of them and follow its advice.
- DO NOT CHEAT. Don’t do any shady stuff, really. Don’t try to outsmart Google, by buying thousands of links, spamming, keyword stuffing or any other black hat strategy. Your website will be penalized and you will lose valuable traffic.
Step 6: Monetize your website
This is the whole reason why you’re building an adult website, isn’t it? So you’d better have a way to actually monetize your traffic. Otherwise, you’re just paying so other people can masturbate. It’s a noble gesture, but it’s probably not your goal.
There are many forms to make money out of a website. Advertising, affiliated marketing, subscriptions, selling links, etc. You can even set up multiple income streams on the same website.
The easiest way to make monetize traffic is through advertising. Unfortunately, this is not the most profitable, as you need several thousand users to even make a little money. But in any case, it’s a good starting point and it’s probably where you should start if you’re a beginner and your website is still small. For that you will need to sign up for an ad network, so you could display banners and other ads on your website.
Also, just like the hosting provider, not all ad networks will work with adult websites. So, no Google AdWords or other mainstream ones. Here are some ad networks that accept adult websites:
In any case, remember that monetizing your website should be the last thing you do. Focus on your content first, do the proper SEO, get visitors. Only then you should start adding banners, charging subscriptions, or adding affiliated content. Also, please do not overdo it. Do you like websites with thousands of popups, banners all over the place, notifications, and unskippable ads? Right. No one does.
Step 7: Be patient
Let’s be realistic. Forget what you read on any sales pitch for whatever adult website tool out there. There is no real “turn-key”, “fire-and-forget” solutions for an adult website business. Actually, that’s is true for all kinds of business. Success will take both dedication and time, even if you do absolutely everything right (spoiler: you won’t).
Be prepared to spend months or even years before you see some satisfactory results. It’s nothing personal, that’s just how it is. Being indexed and then ranking on google alone can take several months. Adding and curating content takes time. There will be technical outages, personal problems, and other issues along the way. So just be ready for it and set your expectations accordingly.
Running an adult website is not “easy money” by any stretch of the imagination. It’s real work. It can indeed be profitable, sometimes even very profitable. But don’t get any illusions that you will start an adult website today and be rolling in cash the next month.
However, if you are patient and follow the advice here, you should see good results in the long run. Just know that it is perfectly possible to build and run a successful adult website if you are dedicated and willing to really work on it. And I intend to help you get there.